What separates a digital transformation that actually changes how a business operates from one that’s just new software?

Navigating the Digital Frontier surveys the discipline of digital transformation: assessing digital maturity, building a transformation strategy, and developing the culture and technology to carry it out.

Later chapters turn to customer-centric transtormation, measuring success, illustrative examples drawn from companies including Amazon, Microsoft, Apple, and Salesforce, and the trends shaping the field ahead, closing with a practical action plan.