What does it actually take to move from an idea to a business that survives its first year?

Small Steps, Big Impact surveys the discipline of entrepreneurship from the ground up: recognizing an opportunity, shaping it into a business idea, and turning that idea into a plan, a brand, and a funded venture.

Later chapters turn to establishing operations, navigating legal requirements, launching and growing a business, and overcoming the challenges every founder faces, closing with the trends shaping the field ahead.