The question is no longer whether you use Al. It is whether you design the systems it works in.

Digital & Social Marketing: The Agentic Era prepares students to move from tool user to system architect. It reframes search, content, social, and paid media as Al-enhanced intelligent systems, and shows how automation, CRM, measurement, and ethics tie them into coherent strategy.

This expanded edition adds a chapter on prompt engineering applications, from brand context blocks and claims libraries to structured outputs, evaluation, and prompt-injection defence, and a chapter on social media marketing covering platforms, algorithms, communities, creators, social commerce, and Al agents, with Canadian law throughout.

Nineteen chapters include opening vignettes, learning objectives, key insights, key terms, at least three case studies each, discussion questions, and application exercises that build a capstone Agentic Marketing Strategy Blueprint.