The catalogue

Y Academy Press Professional

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  Strategic Insights A Comprehensive Guide to Competitive Intelligence

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  The Channel Advantage: A Practitioner’s Guide to Developing and Managing Distribution Channels

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  The Channel Advantage: A Practitioner’s Guide to Developing and Managing Distribution Channels

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  The Intelligence Behind the Decision: A Practitioner’s Guide to Marketing Research and Insight

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  The Marketing Communications Playbook

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  The Non-Profit Finance Handbook

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  The Predictable Customer A Practitioner’s Guide to Consumer Behaviour

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  The Product Portfolio A Practitioner’s Framework for Product Policy and New Product Development

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  The Retailer’s Playbook Mastering Account Management in Consumer Goods

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  The Right Customers: A Practitioner’s Guide to Customer Centricity

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  The Value Equation A Practitioner’s Guide to Creating Customer Value

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