How do organizations really learn what their competitors are doing – and what should they do about it once they know?

Strategic Insights surveys the discipline of competitive intelligence from the ground up: its foundations and history, building a strategic intelligence framework, the digital tools and software that support it, and the ethical and legal boundaries — including data privacy law — that govern its practice.

Later chapters turn to the growing role of social media as an intelligence source, illustrative case studies by sector, and integrating competitive intelligence with business strategy, closing with the trends and opportunities shaping the discipline in emerging markets.