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Designing the Selling Organization
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Digital & Social Marketing: The Agentic Era A Practitioner’s Textbook for the AI-Enabled Marketer
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Distance Still Matters A Practitioner’s Guide to Global Marketing
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Dynamic Strategies Embracing Adaptability in Business
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Ethics at the Crossroads Navigating Moral Dilemmas in the Modern World
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Finding the Real Groups A Practitioner’s Guide to Market Segmentation and Targeting
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Foundations of Game Theory A Professional’s Guide
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Managing the Relationship: A Practitioner’s Guide to Customer Management
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Marketing Foundations Winning Hearts and Minds in the Age of AI
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Marketing Management in the Agentic Era Strategy, Customers, and Value in a World of Intelligent Machines
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Mastering Emotional Intelligence for Business Success
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Mastering Franchise Management Strategies for Sustainable Growth
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