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THE FOUR LAYERS: A Framework for Thinking About Consciousness in the Age of Machines
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The Intelligence Behind the Decision: A Practitioner’s Guide to Marketing Research and Insight
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The Intrapreneur’s Playbook Strategies for Driving Change in Your Business
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The Marketing Communications Playbook
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The Non-Profit Finance Handbook
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The Predictable Customer A Practitioner’s Guide to Consumer Behaviour
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The Product Portfolio A Practitioner’s Framework for Product Policy and New Product Development
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The Retailer’s Playbook Mastering Account Management in Consumer Goods
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The Right Customers: A Practitioner’s Guide to Customer Centricity
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The Stewardship: Why Education Must Be Rebuilt for the Age of Artificial Intelligence — and How
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The Value Equation A Practitioner’s Guide to Creating Customer Value
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Through the PRISM : Knowledge Work in the Age of AI
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